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Pharos Survey Shows That Americans Are
Still Looking For Airport Directions
GPS users are also looking for tourist attractions and
shopping centers
TORRANCE, CA � July 11, 2002 � Pharos Science
& Applications Inc., the leader in advanced, affordable navigation
solutions for Windows Powered Pocket PCTM 2002 and other Personal Digital
Assistants (PDAs), today announced the results of a study showing that
airports are the number one point of interest referenced by travelers
looking for directions for use with GPS navigation & routing systems.
Other popular search locations included tourist destinations
and shopping centers, but more than 45 percent of the hundreds of
respondents chose airports as the most important point of interest
destination � more than twice any other response. The Pharos Pocket PC
Navigator contains several categories of pre-programmed �points of
interest,� (POIs) so that users can find directions to local landmarks and
facilities with just one touch. In order to ensure that it provides the most
useful POIs possible, Pharos constantly queries its users regarding its POI
database. Pharos executive vice president Jeff Curtis said that he isn't
surprised by the results of the latest survey.
�GPS navigation solutions for Pocket PCs has initially
been adopted by mobile professionals, and they have found our products to be
especially useful during business trips,� said Curtis. �We've recognized
this need, and that's why Pharos provides detailed directions to airports in
all major U.S. and Canadian cities. We can�t do anything about airline
food, but Pharos can take the stress out of that last minute sprint to the
airport after a long business day on the road."
About Pocket GPS Navigator
Around town or around the country, the Pharos Pocket GPS Navigator lets
Pocket PC users locate their current position, find a destination or point
of interest (airports, museums, colleges, shopping and business centers,
restaurants, hotels, emergency services, zoos, etc.), calculate and view a
route, and navigate point-to-point.
Featuring turn-by-turn voice prompts, detailed street maps,
automatic re-routing and other valuable route guidance functions, Pharos�
Pocket GPS Navigators enable all Pocket PC users with practically the same
capability as expensive built-in car navigation systems � at a fraction of
the cost.
About Pharos
Named for the Pharos Lighthouse, one of the ancient world�s seven wonders,
Pharos Science & Applications, Inc. was formed in 1998 to develop
advanced navigation, positioning and telematics solutions for consumers and
commercial customers on the go. The company�s first navigation product for
Pocket PCs earned the esteemed �Product of the Congress� award at the
1999 World Intelligent Transportation Systems Congress in Toronto, quickly
establishing Pharos as the leading creator of complete, yet affordable,
navigation solutions for the personal computing market. Pharos-branded
products are sold through a network of leading consumer electronics
retailers, including CompUSA, Office Depot, DELL, HP, PCMall, Brandsmart,
Adventure GPS, CDW Computer Centers, MobilePlanet, and other national retail
locations and online stores.
Based in Torrance, CA, the company�s renowned team of
scientists and engineers continues to discover and define solutions to help
people increase their mobility, drive more efficiently, and enhance their
travel safety. Helping people find their way, Pharos is �The Lighthouse of
the 21st Century�. For more information, visit www.pharosgps.com
# # #
The Pocket GPS Navigator is a registered trademark of Pharos Science &
Applications, Inc. Microsoft and Pocket PC 2002 are registered trademarks of
Microsoft Corp.
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