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BenQ Mobile further
expands product portfolio at CeBIT
Emphasis on ultra slim design, real materials and an enhanced consumer
experience
BenQ Mobile at CeBIT 2006 View Hanover,
Mar 7, 2006 | BenQ Mobile, the new business division of the BenQ
Corporation, today announced six new handsets under its BenQ-Siemens
brand, including the flagship EL71, which completes its collection of
ultra slim mobile phones across all form-factors. Beyond award-winning
design, the new handsets also demonstrate expertise across multimedia
functionality and innovative display technologies, such as OLED. With a
total of 12 new products launched since January, BenQ Mobile has already
carved a distinct position in the industry offering consumers worldwide
a broad and engaging portfolio that encapsulates the combined strengths
of Siemens and BenQ.
BenQ Mobile brings together BenQ�s
expertise in multimedia and award-wining lifestyle design with Siemens
engineering heritage and reputation for quality. Since its launch the
company has demonstrated its ability to lead the market with
technological innovations, and was proud to announce last month that the
EF91 will be the first handset to bring the benefits of HSDPA to
consumers, in time for the Football World Cup. BenQ Mobile is also the
first company to incorporate innovative screen technologies into its
range, building on the particular expertise of BenQ in this area. The
S88, launched in January, features an outstanding 2.0 inch Active Matrix
OLED display that shows images in brilliant color, and the CL71,
launched today, uses IPS to offer consumers high definition viewing,
even at a wide angle.
Additionally, the BenQ-Siemens brand has become associated with elegant
and ingenious design, incorporating real materials such as aluminum and
brushed steel to create a superior user experience. A third of the new
handsets have been awarded a coveted iF product design award, including
the CL71 launched today. The E61 will go to the market even with two
design awards: The iF and red-dot design award 2006. One clear theme
brought to life across the portfolio is ultra-slim design and the launch
of the EL71 brings this trend to the slider category, complementing the
clamshell EF81 and bar phones S68 and S81 launched earlier this year.
Rooted in the theme of exploration and a desire to find new ways to
communicate, the BenQ-Siemens brand is set to engage consumers with
innovative ideas as it continues to announce new products throughout
2006. Clemens J. Joos, CEO of BenQ Mobile comments, � Within quarter one
alone we have launched 12 new handsets under the new BenQ-Siemens brand,
combining technical know-how with design flair in an original way that
will excite consumers. Operators are certainly showing confidence in our
approach, with many of our products now listed across the major regions,
and I have great confidence that consumers will identify with the spirit
of the BenQ-Siemens brand. You should expect the unexpected in 2006�
Beyond new handsets, BenQ Mobile continues to break new ground with
integrated technology and partnerships that will deliver an enhanced
experience for consumers. Today it announced a deal with Google to
preinstall a selection of mobile search services on a range of handsets.
The relationship will enable BenQ mobile phone users to more quickly and
easily access information they need while on-the-go. In addition BenQ
Mobile has confirmed that it will be the first manufacturer to offer
comprehensive Services over Air (S.O.A), allowing consumers to extend
and update their mobile software on the move at any time. This means
BenQ Mobile consumers have greater flexibility over the configuration
and personalization of their mobile phones.
At the start of 2006 BenQ Mobile committed that it would place
significant focus on multimedia and today�s line up of new handsets
delivers on this promise. All of the new phones launched today � EL71,
C81, CF61, CL71, E61 and P51 - feature multimedia capabilities such as
MP3 and 3D surround sound, meeting a wide range of consumer needs. The
P51 also brings multimedia functionality to a high performance smart
phone. It incorporates Windows Mobile 5.0, W-Lan and VoIP with an
integrated GPS receiver to offer professional users a complete
navigation and communication solution, and demonstrates another aspect
of BenQ Mobile�s growing portfolio.
All the new handsets follow BenQ Mobile�s high quality standards and
inspiring design language. After only two months of operating under the
new brand, BenQ-Siemens moves forward into 2006 with confidence and
consumers should be excited about what is to come.
About BenQ Mobile
BenQ Mobile is an industry leader in wireless communication devices
with a high lifestyle appeal. Headquartered in Munich ( Germany ), the
company is one of three business divisions of BenQ Corporation and a
trademark licensee of Siemens AG.
With over 7,000 employees worldwide, its
state-of-the-art R&D and manufacturing facilities in Aalborg ( Denmark
), Beijing , Suzhou ( China ), Kamp-Lintfort, Munich , Ulm ( Germany ),
Manaus ( Brazil ), Mexicali ( Mexico ), Taipei ( Taiwan ), and Wroclaw (
Poland ), and a strong sales, marketing and service network, BenQ Mobile
benefits from its global footprint. BenQ Mobile will leverage
complementary competencies and resources in product creation, developing
elegant yet exciting devices that enable consumers to further explore
mobility. |
